Case study / 2024
Brand systems
Identity and launch direction for digital products
- Role
- Brand & Product Designer
- Outcome
- Identity to product UI
Project approach
The work treats brand as a usable product tool rather than a separate presentation. Typography, color, graphic motifs, and motion rules are designed to remain recognizable across changing launch needs.
- Built identity directions around product strategy and audience expectations.
- Extended visual rules into practical UI and marketing surfaces.
- Created motion-ready graphic systems for launches and social content.
- Kept the systems compact enough for small teams to use consistently.
More work
